Thursday, November 24, 2005

Yet another BCCI telecast mess

Business Standard reports: BCCI case advanced to facilitate bidding

The greedy BCCI is in perpetual trouble. It had just worked out a deal with Prasar Bharati for telecasting the Sri Lanka 7 South Africa ODIs. This was because it had asked for telecast bid for the next four years, and rigged the bid terms so that Zee will be made ineligible.

Though one can say that the rights owner has the right to set any terms for inviting telecast tender, the rights will have to be reasonable and non-discriminatory to allow fair competition. For example, BCCI cannot demand that any company name starting with initial 'Z' should not bid.

Zee has questioned the bid terms on which it has been disallowed in Delhi High Court. The case is dragging. The ODIs are almost over. The Tests with Sri Lanka will start next month, starting December 2nd.

Since there is no resolution in the case, and the next hearing is only on December 1st, chances are that Prasar Bharati will get it as usual.

And the case will drag on.

However, in the meantime, there has been a change in the government policy on sports broadcasts. So Prasar Bharati may actually not be interested in buying the BCCI rights. Why bother promising a certain amount of money to BCCI, then take the headache of organizing the production, marketing etc.? You could also allow a private operator to acuiqre it, but then by law he is forced to share the feed with Prasar Bharati anyway on a revenue share basis?

Let us see...

No comments:

Post a Comment