An article in Business Standard suggests that the government may allow private FM channels to broadcast cricket commentary. As of now, FM stations are not allowed to broadcast news. Cricket is certainly entertainment and not news, but for some reason since their inception radio stations were not allowed to broadcast cricket. It would be great if the government notification happens before the World Cup next week.
Nothing outstanding may happen for the current World Cup. We may only get the standard Hindi/English commentary. But in future, city based stations can offer cricket commentary in respective languages. This will generate more listeners and hence more revenues for the stations, and consequently more revenues to the rights holders and the BCCI.