I had a long association with Cricinfo - from around 1993 end to 2005. I have heard a lot about cricket.com during tihs period. So when I found out that a company called Live Current Media has done a deal with BCCI to develop BCCI's cricket web site and IPL web site and also the domain name cricket.com, I was intrigued.
I went through my old emails to look at the history of cricket.com.
In the days when domain names were seen as the 'be all and end all', all sorts of domain names were acquired by Internet pirates and hawkers in the hope that some sad git will buy them for millions of dollars later on. Cricket.com, they thought will outsmart rivals such as Cricinfo.com. At that time, Cricinfo.com already had huge user base, while Cricket.com had to still build the content.
In 1999, Cricket.com announced that it will develop a world-beating cricket site. They were to partner another site called cricketline.com. Nothing came of it.
A company called Communicate.com owned this domain name cricket.com. They also owned india.com etc. They were working towards building each domain name into a portal with appropriate partner and then make big bucks. However things were not so simple. The company built around india.com went bust later on.
Communicate.com tried finding partners (not buyers) for cricket.com. They wanted someone to pay money, become a JV partner and then develop the site. They wanted offers from Cricinfo.com in the year 2000. Cricinfo did not respond positively. Then, in early 2001, a rather shady entity called Cricmania.com (which was mostly ripping off content from Cricinfo through automatic bots), acquired/partnered Communicate.com to develop Cricket.com. Under the terms of the deal, Cricmania would pay Communicate.com USD 1 million, and Communicate and Cricmania will hold stakes in Cricket.com.
When Cricmania found that making money from Cricket.com was impossible, they thought of turning it into a betting/gambling site. Even that didn't work out. Probably US/Canada laws prevented this from happening.
By the end of 2001, however, the deal between Cricmania and Communicate.com broke down. The domain was back with Communicate.com in early 2002 and they had no cricket content there either. The site has been dormant with no cricket content whatsoever since then.
Live Current Media is the successor to Communicate.com. They are planning to rename the company in 2008. They are hoping to convert their domain names into wonderful businesses. In April 2008, they announced their deal with BCCI.
I do not expect anything useful to come from some domain name hoarders with no experience whatsoever in content management, much less cricket content at that.
BCCI have never understood the web. They are proving that they will never understand it.