Between POD and the Kindle, Mr Bezos thinks he can sell “any book ever printed in any language”. But printers and distributors, like booksellers before them, fear the oncoming Amazon juggernaut.Amazon, with its size, can certainly do a good job of English books in USA. In terms of selling “any book ever printed in any language”, Bezos will have to wait much longer. On POD, this is what The Economist says:
Although e-books may one day transform the industry, another new technology that is less visible to readers is already making itself felt. Print on Demand (POD), which allows books to be printed and bound to order, is making millions of books available even if they appeal to only a narrow readership. Here, too, academia leads the way.We at NHM make judicious use of POD. It is a great piece of technology which will make a big difference to the publishers in India too.
POD will be the real innovation for the next few years. E-readers will have to wait, in my opinion. But E-books will make larger impact in the long run.