Simon & Schuster's Christian imprint for children

Newsweek reports that Simon & Schuster is setting up an imprint called "Simon Inspirations", to publish Christian religious books for children. This is the first time a mainstream publisher is doing this.

The new line, which includes 13 titles this year, will skip Bible stories and focus instead on books like Karen Hill's upcoming "Finding the Golden Ruler," which teach Christian values without delving into specific doctrine.