IPL not moneyball anymore - Hindustan Times
I am not a major fan of IPL. The first two seasons I saw a quite a few matches. The third season, very few. And the fourth season none at all. It had become too boring, for me.
I did predict that IPL will lose its sheen, if the BCCI did not reform itself. Now, the ad rates and ad bookings show clearly that TRPs are falling and advertisers are staying away.
In the meantime, Lalit Modi, with all his bluster, has said in an interview with The Hindu that IPL will contribute between 65 to 70% of the total income of BCCI! This shows what sort of warped thinking Modi has, and probably that is one thing the current bigwigs of BCCI share with him.