'Narendra Modi most, Jaitley least mentioned politician in social media' - Times of India
The study was conducted by Indian consultancy firm Blogworks from January to April 2013. It found that Modi had thrice as many mentions as Rahul Gandhi. The BJP leader was cited over 10 lakh times. However, in percentage terms, Rahul Gandhi's share of demographics between 18-34 years was marginally ahead of Modi. While Modi led the pack in overall reach, he had the lowest reach per author, according to the report. DMK leader M Karunanidhi scored the highest on that front.
The graphs in the report indicate that a significant amount of web traffic covered came from Twitter, with only marginal inclusions of traffic from Facebook, Youtube, Blogs and Forums. "Twitter has the largest share of mentions for all political leaders, followed by Facebook. Majority of the conversations on Facebook happens in private networks amongst family and friends and hence often is not available as public conversations," says the report. [article]