Friday, July 25, 2008

Innovation in promotion?

The Wall Street Journal reports that Stepehn King's new short story collection is being promoted by converting one of his unpublished short story in to multiple episodes of animated video.

However, these clips (25 of them) are being sold through Amazon and iTunes for $3.99. I would have thought it would make more sense to make them freely available, allowing people to download and watch them in large numbers and then go on to buy the book by paying hard cash.

Anyway, an interesting model.

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